We Are SunriseFounded in 1991 by Paul Carone, when he noticed a growing need for quality service in produce distribution for the area. He gathered his resources and obtained one truck with a team of four. Together, they covered all aspects of the company from customer service to delivering product.

Over the years, we have expanded our produce line and proudly offer a variety of products. We are committed to operating within the highest ethical standards and management practices. Our dedicated team, many of whom have been promoted from within have been with Sunrise Produce for many years, and continue to strive for ways to improve our service and meet the unique needs of each customer.

Sunrise Produce Company is now recognized as a leading wholesale produce distribution company in Southern California, providing our customers with the freshest products available. Due to the lasting relationships with the most reputable growers in the industry, ranging from wholesale commodity growers, organic growers, and local family farmers supporting local sustainable growth. Since 1991, till today our efforts remain to provide Simply the Best…for You!


To Be  Simply the Best… For you!


United as an organization in building relationship where we mutually prosper through quality, services, and value.