Rooted in Relationships. Built to Deliver.

Founded in 1991, Sunrise Produce has grown from a single-truck operation into one of Southern California’s trusted foodservice distributors. We proudly serve restaurants, hospitality, healthcare, education, retail, and more with fresh products, dependable service, and partnerships built to last.

A Produce Partner Since 1991

A Legacy of Quality

Sunrise Produce was founded with a simple purpose – to deliver exceptional products with integrity, consistency, and unmatched customer service.

Over the years, we’ve grown from a local produce distributor into a full‑service foodservice partner serving customers throughout Southern California. Our success has always been rooted in strong grower relationships, operational excellence, and a team committed to doing the right thing.

Today, we continue to build on those values by investing in our people, our facilities, and the partnerships that allow our customers to succeed.

What Makes Sunrise Different

More Than a Distributor.
A True Partner.

Trusted Sourcing

We work directly with trusted growers and supplier partners to provide consistent quality, seasonal specialties, and dependable availability.

Reliable Distribution

With modern facilities, temperature-controlled storage, and our dedicated fleet, we deliver products safely and efficiently throughout Southern California.

More Than Produce

From fresh produce to dairy, proteins, specialty ingredients, pantry essentials, and more, Sunrise helps simplify sourcing with everything customers need in one place.

Service That Feels Personal

We believe great service still matters. Our experienced team builds lasting relationships by understanding our customers' businesses and supporting them every step of the way.

Proudly Serving Southern California

With strategically located distribution centers in Anaheim and San Diego, Sunrise Produce provides reliable daily service throughout Southern California. Our expanded footprint allows us to serve customers faster while maintaining the personalized support we’re known for.

Stronger Together

Our partnership with Moceri Produce expanded Sunrise’s ability to serve customers throughout Southern California while strengthening our sourcing network and operational capabilities.

Together, we’re creating greater opportunities for our customers through expanded product offerings, increased distribution capacity, and the same personalized service both companies have built their reputations on.

Looking for a Distribution Partner You Can Count On?

Whether you’re looking for everyday essentials or specialty products, Sunrise Produce is ready to help you business grow.